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The Lean Startup: Eric Ries Reveals the #1 Mistake New Founders Make | E160
When Eric Ries built his first startup, he believed he understood his customers and had the perfect plan. But when no customers showed up, the business collapsed, exposing a costly truth: being certain does not make you right. That failure forced him to rethink his assumptions and ultimately led him to develop the Lean Startup method, a new way ...
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