Today’s #RoseParadeRewind takes us back to the 1898 Tournament of Roses. This footage is the OLDEST video in our archives to date. Not many organizations have the longevity and multi-year history like that of the Tournament of Roses. 🌹 Take note of the horse-drawn floral floats. It was not until the 31st Rose Parade in 1920 in which motor-driven floats, powered by electric and gasoline engines, took over completely. 🛞 | Rose Parade
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Fresh off their performance at the 2024 NFL Super Bowl LVIII halftime show with Usher and Alicia Keys, Jackson State’s “Sonic Boom of the South” is proud to march in the 136th Rose Parade in their signature blue and white uniforms. The band started in the 1940s, comprising students from Jackson State College and Lanier High School under Mr. Kermit Holly, Sr.’s direction. Known for precise marching and a powerful big band sound, the “Sonic Boom” is often called “Hollywood’s Band of Choice,” with
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