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Lucy Hilson on Instagram: "When a client thinks one piece of press is all they need 👀🫠 Years ago, one feature in Vogue or another big title could genuinely change a business overnight. But times have changed… Now with people getting their information from TikTok, Instagram, Google, podcasts, reviews, AI… PR works in a different way. Like anything, it’s evolved 📈 What works now is consistent (& multiple) published press coverage every month in target media - that’s what builds real visibility.