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How Fevicol conquered the Indian market #success #business #history
Fevicol is not just a glue brand in India, it is a cultural symbol of strong bonding. Launched by Pidilite in 1959, Fevicol changed the way Indian carpenters and woodworkers used adhesives. Before Fevicol, many carpenters depended on traditional animal-fat based glue, which often needed heating, had a strong smell, and made the work slower ...
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