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Taco Bell’s CEO Explains the ‘Cult’ Around the Brand | WSJ
Taco Bell is seeing sales rise despite an overall slump in the fast food industry. The restaurant chain recently made a big bet on chicken amid increased competition in the space: in the last year, McDonald’s, Chipotle and Wendy’s all launched chicken-focused campaigns. So how does Taco Bell keep retaining customers and staying ahead of ...
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