Best before, use-by... what’s the difference? 🤷‍♀️ 💡 A ‘best before date’ means exactly that: the food is at its best up until that date. It’s still safe to eat it after that, but the taste and quality might not be as good as before. 💡 A ‘use-by’ date is a measure of safety. Never eat food after the use-by date even if it looks and smells ok – you can’t see, smell or taste the bacteria that cause food poisoning. You can eat food until midnight on the use-by date shown on a product, but not af