News 10NBC First Alert weather is tracking lots of changeable winter weather in the coming days. Get the latest with ROC's only 10 day forecast. | WHEC TV

The lake effect snow is coming down outside the News10NBC Station on East Avenue. Expect localized snow through the afternoon. Here's what we're tracking. https://www.whec.com/top-news/first-alert-weather-yellow-alert-for-lake-snow-frigid-temperatures-breezy-winds/ | WHEC TV

RED ALERT: Strong winds have arrived. News10NBC was live as waves crashed along the Ontario Beach Park pier. Thousands are without power in the region. See our latest coverage: https://www.whec.com/top-news/red-alert-coverage-thousands-without-power-in-region-two-planes-abort-landing-in-rochester/ | WHEC TV

Someone is a little camera shy..... Residents have told News10NBC a wild turkey has become a regular fixture in Rochester's 19th Ward. Tune into News10NBC at 5 p.m. to hear more about this turkey with many nicknames. https://www.whec.com/top-news/this-turkeys-ruling-the-roost-out-by-genesee-valley-park/ | WHEC TV

News10NBC's Tom Kowalski is at Winton Road and East Avenue, where the Walking for Rochester group is leading a litter cleanup until 6:30 p.m. The local nonprofit is close to having collected 2,000 pounds of litter across the city. | WHEC TV

Tracking our local weather for the next 10 days and the latest on Hurricane Erin on News10NBC First Alert weather | WHEC TV

This cold weather isn’t so great for your car. Our Erin Mahon has tips coming up on News10NBC at 4 ❄️🚙 | WHEC TV