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What is the 'Treat Yourself' Economy? Inside the Behavioral Trend

What is the 'Treat Yourself' Economy? Inside the Behavioral Trend

The “treat yourself” economy trend on social media has people making small purchases to add joy and boost their mood instead of saving up for bigger-ticket items. NBC’s senior business correspondent Christine Romans joins TODAY to break down the economics of “little treat” culture, compares the benefits and risks, and shares tips to ...

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