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About us - Marketing.ie
About us. Marketing magazine is Ireland’s leading marketing, advertising and media monthly. Marketing.ie is read by Ireland’s top marketing and media executives, online and digital companies, advertising agencies, PR practitioners, researchers, direct marketing and promotion firms, designers, event organisers and film and sound studios.
Marketing Archives - Marketing.ie
Three marketers have joined the judging panel to assess this year’s submissions for Marketer of the Year (MotY). Geoff Codd, residential business and marketing director, Energia; Jess Kelly, retail marketing manager, Tirlán (previously Glanbia) and Colm Sherwin, chief digital and investment manager, Core, are now part of the panel in place of Paul Dervan, Miro; […]
Repak ads come clean on how to recycle - Marketing.ie
A new Repak campaign by The Brill Building aims to change the way Ireland recycles packaging. ‘The Most Sorted’ calls on businesses and the public to reduce the amount of packaging that goes to waste by sending material ‘clean, dry and loose’ to recycling. It is the agency’s second national campaign since ‘Re-imagine’ in 2022 […]
Report points to what makes brands distinctive - Marketing.ie
A new study by the Distinctive BAT research agency highlights the key factors that drive distinctiveness in brands. Since the release of Byron Sharp’s How Brands Grow and the sequel Building Distinctive Brand Assets by Jenni Romaniuk, distinctiveness has become a central focus for marketers in their thinking, planning and action. Distinctiveness helps brands to be […]
September 2022 Archives - Marketing.ie
Aug 19, 2022 · John Fanning on Look Out, Orlando Wood’s new book which claims to be the advertising guide for a world turning inwards Reviewing Orlando Wood’s Lemon for www.marketing.ie in April 2020, I recommended that everyone should familiarise themselves with the book’s thesis.
2022 Archives - Marketing.ie
Nov 18, 2022 · Paul Dervan, chief marketing officer for the National Lottery, has been named this year’s Marketer of the Year™ (MotY) for his work in creating a new strategy with a strong focus on long-term branding and a move away from promotions and the pursuit of short-term gains.
Oliver - an agency like no other - Marketing.ie
Jun 15, 2023 · Michael Cullen talks to Oliver Ireland founder and chief executive Mark McCann on how his business model has paid dividends for agency and client alike Ask Mark McCann what Oliver stands for and he responds matter-of-factly with the two E’s – effective and efficient. Effective in marketing communications and efficient in how it executes professional […]
Marketer of the Year finalists named - Marketing.ie
The finalists for this year’s Marketer of the Year have been announced. The three candidates in line for Ireland’s top marketing award are Aileesh Carew, director of sales and marketing for Epic – the Irish Emigration Museum; Paul Dervan, chief marketing officer, National Lottery and Loretta Dignam, founder and marketing director of The ...
2021 Archives - Marketing.ie
Oct 11, 2021 · John Fanning reviews Mimi Nicklin’s new book, The Softening Edge, which shows how emotional intelligence can energise employee relations Mimi Nicklin is a marketing specialist and business coach who has held senior strategic and creative positions in such cosmopolitan cities as London, Hong Kong, Singapore, Cape Town and Dubai, where she is now based.