The Versant split means that journalists and executives that have previously worked for both networks now have to choose one.

Mark Marshall will oversee Versant's sales strategy and revenue, while Tom Winiarski will lead ad sales and monetization ...

“NBCUniversal operates a best-in-class advertising sales and strategy division, and partnering with Mark Marshall and his team, alongside Tom Winiarski in his new role, will enable Versant to ...

NBCUniversal on Wednesday announced it will sell ads for Versant, the new name for Comcast's spinoff of most of its cable networks including USA, CNBC and MSNBC. Why it matters: The deal allows ...

Versantr has been selected as the new name for the parent company of media assets slated to be spun off from Comcast and NBCU later in 2025 ...

“NBCUniversal operates a best-in-class advertising sales and strategy division, and partnering with Mark Marshall and his team, alongside Tom Winiarski in his new role, will enable Versant to ...

VERSANT, Comcast’s planned spin-off consisting of select news, sports and entertainment assets, has clinched a two-year deal with NBCUniversal for advertising sales. U.S. VERSANT advertising ...

Versant, Comcast‘s planned cable spin-off entity, has struck a two-year ad sales agreement with corporate cousin NBCUniversal. Under the pact, which will cover the next two upfront cycles ...

The spinoff will house Comcast's cable TV assets like USA, MSNBC, CNBC and E!, as well as some digital brands like Fandango.

Comcast’s Versant has tapped NBCUniversal execs Susie Kricena and Michael Sluchan as new programming executives for the new company housing Comcast’s cable network portfolio. Kricena ...

Versant, the Comcast-owned company formerly known as SpinCo, has a new programming team. The company has named six executives, all formerly of NBCUniversal, across its entertainment portfolio, ...