Texas Tech’s Matador Club has raised $63.3 million since 2022, fueling recruiting, facilities, and national attention as the ...

Texas A&M Aggies quarterback Marcel Reed signed a groundbreaking NIL deal with ENG Aviation earlier this summer. Now, the ...

Johnny Manziel is hoping to be reimbursed by Texas A&M for the NIL money he missed out on. The former Aggies quarterback ...

On Aug. 30, the Texas Longhorns will head to Columbus, Ohio, to face the Ohio State Buckeyes in their season opener.  In the ...

A pair of Texas A&M stars began their name, image and likeness licensing journey with Sonic, marking the fast-food chain's ...

Texas Longhorns linebacker Colin Simmons is one of nine players featured in the third edition of the Beats by Dre "Elite" ...

This article was originally published on www.si.com/fannation/name-image-likeness as Texas college football stars join actor ...

The college football season is finally back and Texas Tech, one of the most intriguing teams, kicks off against the ...

Before Ethan “Boobie” Feaster played a single down of varsity football at DeSoto (Texas) High School, the wunderkind receiver ...

Arkansas coach Sam Pittman entered the SEC at a time when the league reached its pinnacle of dominance back in December 2019.

Winter, who played basketball at Willian & Mary, has two decades of experience in sports law, but has specialized in NIL ...

Texas Tech's financial commitment to softball is significant, but the first-year coach also credits transparency for a trip ...