Starbucks (SBUX) has been expanding rapidly in China despite aggressively losing business in the country. The new management ...

"For us, it was a natural move to consider Seattle as the first candidate for the first U.S. hotel," the company's CEO says.

"It may not be everybody's name ... but we will definitely be getting back to writing on cups again here in the ...

If you like your coffee highly-customized, prepare for changes at your corner Starbucks, according to CEO Brian Niccol.

Beginning with the release of its holiday menu on Nov. 7, Starbucks will no longer charge customers extra for soy, oat, ...

Starbucks to bring back ceramic mugs and messages written in Sharpie pens to revive a coffeehouse vibe at its nearly 40,000 ...

Brian Niccol’s new four-word goal for Starbucks is brilliant in its simplicity. But there’s more than meets the eye.

Starbucks discontinued the practice of handwriting orders and names on cups in 2020, during the height of the pandemic.

To get a sense of how granular Brian Niccol’s plan for Starbucks’ dives, the company soon will place Sharpies back in the ...

Starbucks CEO Brian Niccol is initiating a U.S.-focused growth after the coffee giant missed fourth-quarter earnings ...

From bringing back handwritten names on cups to refocusing on simple coffee drinks and the third place, the CEO’s Back to Starbucks plan is extensive ...

In the fiscal fourth quarter, the company reported adjusted earnings per share (EPS) of 80 cents, in line with the Zacks ...