Sprite brand director Kate Schaufelberger details how last year's sales benchmarks made the shift from LTO to permanent ...

Beverage marketers are keenly aware that not all product launches will succeed. Coca-Cola Spiced, which launched last year as a “permanent” addition to the Coke lineup, was discontinued before the end ...

Sprite is one of the most popular beverages across the globe and its crystal-clear appearance is a key aspect of its branding ...

In 1959, the U.S. car market reached peak tail fin. That year’s Cadillac Eldorado took jet-age styling to the extreme, with ...

Johannes Leonardo helped craft a social-first campaign that captures true-to-life conversations between stars from different ...

Cola’s billion-dollar club in India, becoming its third brand after Thums Up and Sprite to hit this major FMCG milestone.

Coca-Cola will be introducing beverage brands like Honest Tea, BodyArmorLyte and Vitaminwater in the Indian market, besides ...

Coca-Cola is set to introduce its global sports drink, BodyArmorLyte, to the Indian market, alongside expanding other ...

Coca-Cola is set to introduce its global sports drink brand BodyArmor Lyte in India this summer, according to a PTI report.