Beverage marketers are keenly aware that not all product launches will succeed. Coca-Cola Spiced, which launched last year as a “permanent” addition to the Coke lineup, was discontinued before the end ...

Nestlé is recalling some of its Frosted Shreddies cereals from UK supermarkets and has urged customers to act to get a refund ...

Sprite brand director Kate Schaufelberger details how last year's sales benchmarks made the shift from LTO to permanent ...

Tim Pitt drives a restomod based on the Austin-Healey ‘Frogeye’ Sprite – and inspired by a giant-killing 1960s race car.

Excitement for the 2025 Oscars reached new heights when a promotional video featuring host Conan O’Brien greeting Indian fans ...

Cola’s billion-dollar club in India, becoming its third brand after Thums Up and Sprite to hit this major FMCG milestone.

As expected from Google, the camera system is a big selling point. The Pixel 9a will feature a dual rear camera setup, ...

Coca-Cola is set to introduce its global sports drink brand BodyArmor Lyte in India this summer, according to a PTI report.

Beverage major Coca-Cola is bringing global sports drinks brand BodyArmorLyte to India this summer and expects ThumsUp and ...

In 1959, the U.S. car market reached peak tail fin. That year’s Cadillac Eldorado took jet-age styling to the extreme, with ...

Coca-Cola launches global sports drink BodyArmorLyte in India to tap into the hydration market and expects brands ThumsUp and Sprite to become USD 2 billion entities. The company is expanding its ...