The new campaign highlights Coach's Fall 2024 collection and builds on the brand’s 'The Courage to Be Real' platform, ...

Rubeena Singh of AnyMind Group examines how casual gaming is evolving in India, expanding beyond traditional demographics and ...

Alpino, has appointed Shilpa Shetty as its brand ambassador and key investor while raising $1.2 million in its initial ...

Van Heusen has onboarded Taapsee Pannu as its new brand ambassador.

The new process aims to enhance ad privacy while optimising targeting by combining Google’s insights with businesses' ...

OpenAI's new o1 model introduces advanced reasoning tokens for better problem-solving but comes with higher costs and slower ...

As part of its latest campaign, Samsung aims to demonstrate the features of the latest Galaxy Z Fold6, emphasising on its ...

Festive season is a time when the brand machinery in India is in full swing. Experts discuss the role of timing during ...

The campaign spanned 100+ engineering colleges across India, with Unstop harnessing Gen Z culture through memes, trends, and ...

Rohit Ohri spent eight years leading FCB Group India, before being promoted to FCB Global Partner to further strengthen the ...

This week, the advertising world is buzzing with campaigns that blend humor, innovation, and impactful social messages.

Part 2 of Season 4 of Emily in Paris released on September 12, following the release of part 1 on August 15, 2024. The marketing campaign for this season has been a measured affair with timely release ...