I usually resist covering self-serving media trade studies like the TVB's shown here, but I'm calling this one out for a ...

Meta has updated its Reminder Ad offerings on Instagram via the Marketing API, giving marketers who are creating Reminder Ads in third-party apps the same functionality previously available in ...

Can you recall all the times over the years where people have been proclaiming the 30-second spot dead or dying? Many articles have been written about it. The topic has been bandied about for ...

Meta Platforms must face accusations that it violated Washington, D.C.'s consumer protection law by allegedly designing Facebook and Instagram in ways that would addict … Read the whole story ...

For the fourth year, Captain Morgan has set sail for the NFL. The league's official spiced rum sponsor has a fall promotional playbook that offers fans adventure, prizes and even the chance to ...

We're hearing it's more difficult for agencies to project revenue, to staff their agency, and to gain a deep understanding of a client's business … Read the whole story ...

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