Next is investing more into “new and developing channels” in the UK as it as found these are delivering increasing ...

While some tension is normal, shared goals and data-driven strategies can bridge the gap between B2B sales and marketing ...

John Lewis is drawing on its heritage to celebrate the return of its “refreshed value promise”, with the first in a trilogy ...

Brands in emerging categories often have to be disruptive in how they approach product, price and place to create value in ...

With concerns over brand safety on social media and in programmatic advertising re-emerging, are brands, platforms or third ...

Attention is key to understanding the effectiveness of media and creative, but we need a standardised definition and methods ...

A study by Visa, UEFA’s women’s football sponsor, has found 70% of fans believe brands help boost the visibility of women’s ...