Organizers and attendees alike expect 2025 to be a big year for in-person B2B events, according to recent research from Bizzabo. The report was based on data from a survey conducted in November 2024 ...

Most B2B marketers say they plan to moderately increase their spend on marketing automation in 2025, according to recent research from ActOn and Ascend2. The report was based on data from a survey of ...

Most digital news consumers find news information from Web-native sources such as The Huffington Post and Yahoo, but they rely on more traditional news outlets such as the New York Times and CNN for ...

A series of weekly videos shared on Facebook generated 15 new customers for you over the course of a month. Pop quiz: is that result worth the effort you put into it? There's no way of knowing, yet.

Although most US companies use social networks—66% have a Facebook page, 51% have a Twitter account, and 44% have a LinkedIn page—only 16% say their social marketing efforts are fully integrated ...

Dynamic and ever-evolving, SEO has become a vital component of marketing strategies for companies of all sizes. To reach potential customers, marketers must continue to take advantage of users' search ...

If you want to influence B2B purchasing decisions, start by uncovering the potential buyer's full set of concerns and needs, according to recent research from RAIN Group. The report was based on data ...

Finding the right keywords is essential to succeeding with search engine optimization. The problem is that it can be difficult to consistently figure out which ones are best for your business. An ...

The Federal Trade Commission's Telemarketing Sale Rule (TSR) includes regulations to support both law enforcement and consumers. It provides the FTC and state attorneys general law-enforcement tools ...

Why is it so hard for Sales and Marketing to effectively collaborate? Although both are critical players in revenue generation, the misalignment between the two departments is a well-known issue.

Rolex is the company with the best reputation among consumers worldwide, according to recent research from the Reputation Institute. The report was based on data from more than 170,000 ratings of ...

As a result of the increasing importance of corporate social responsibility (CSR), many businesses consider only B2B partners that share their values and demonstrate a positive impact on society.