Do Americans think artificial intelligence will take human jobs? That it could cause harm? That it's capable of creativity?

Here's how to use brand positioning research to differentiate your B2B brand, strengthen market perception, and drive ...

What are the top ways mobile phones distract people at work? To find out, Clarify Capital surveyed 1,000 employed Americans. An infographic (below) covers key findings from the research. It delves ...

Do AI-generated blog posts perform similarly to human-written blog posts on Google Search? Do marketers and SEO experts think AI-written content does well in search rankings? The researchers found ...

The process of developing and overseeing a campaign for a company's advertising or marketing program can be broken down into these five steps that a marketing manager must oversee or personally ...

Positioning shouldn't be left to chance. Unless you do your research, your message to the market has almost no chance of getting through and hitting the mark. This article explains why you must ...

Are the benefits being delivered by generative AI to enterprise companies in line with the benefits they really want from the technology? To find out, researchers at Deloitte surveyed 2,773 leaders at ...

Personalization is increasingly recognized as a pivotal strategy in marketing, essential for enhancing customer experiences. Yet, there's significant room for improvement. Only 15% of senior marketing ...

Poor data quality leads to wasted ad spend and mistargeted campaigns. Learn how accurate data improves targeting, engagement, ...

Advertising & Promotions - Global podcast ad spend is expected to top $5 billion in 2025, according to recent research from ...

Pricing is one of the 4 Ps of marketing and the most basic tactic, having been around for hundreds if not thousands of years. It is the most direct way of communicating value to customers and has the ...

What if your company were a person—someone you can sit down with, take out to lunch, and let babysit your kids? Would you like them as you would a best friend, or would you screen their calls? Often ...