The motorcycle company gets back to basics in an ad set to Willie Nelson’s “On the Road Again” that will run nationally ...

Chris Bellinger, chief creative officer at PepsiCo Foods U.S., explains how the brand went big on the relaunch of Flamin’ Hot ...

The mobile-heavy campaign strategically places QR codes near major museums to draw attention to a virtual gallery.

The Svedphone includes only two features — the ability to call and text — and follows the brand’s poorly received ...

The company said its proprietary QR codes offer advanced customization options that could help drive user engagement and ...

The Epsilon identity solution and consultancy arm Sapient are in focus while Publicis is also taking over Microsoft’s sizable ...

The “Mix With The Best” effort expands Droga5’s relationship with Molson Coors, which has a strategic partnership with the ...

Questions remain around whether LLM ads can be evaluated with the same rigor as the rest of advertisers’ media plans, writes ...

Olay, Secret and Downy are among the brands included in a multiyear deal that arrives as the league draws record viewership.

Created by indie agency Chemistry, “Your Burger Guy” will roll out across film, social, digital, audio and in-store channels.

Unleash Legendary” leverages the look and feel of anime to show off the brand’s teriyaki line and appeal to a new generation ...

A campaign and accompanying song, “Finger Lickin’ Machine,” see the mascot defy greedy boardroom executives to keep prices ...