Havas, Enormous, Tribes, Tree Design win gold medals for their campaigns across print, television, ambient media, and ...

A few IPL teams have shown that strategic PR can grab attention through purposeful design—not just shoutouts, says Star ...

The new venture incubated by NLB Services bets on Marketing-as-a-Service to cut through bloated retainers, fragmented teams, ...

From in-housing to automation, its WAVES push forces marketers and creative shops to rethink their value in an AI-first ...

As digital OOH evolves, Indian brands will need to embrace AI and programmatic to unlock its full potential, says Radiowalla ...

Leo India’s rebranding is more than cosmetic. It reflects a deep, structural shift in how the agency approaches creativity, business, and talent. Under Rao and Das, the agency is building a scalable, ...

Articles written by Santosh Chandrashekar ...

OPINION: What if the industry's persistent talent woes aren't just about scarcity, but also a growing disconnect between the creative promise we sell and the operational reality we deliver?

Columbia University professor Vishal Misra’s whitepaper on fantasy sports shows its relevance across diverse fields including ...

As agentic AI retools the customer journey, Netcore’s founder and MD, Rajesh Jain, explains why marketers must now influence ...

It will influence over $1 trillion in spend by 2030, with brands set to boost creator marketing budgets 1.5 to 3x in the next ...