Havas, Enormous, Tribes, Tree Design win gold medals for their campaigns across print, television, ambient media, and ...

A few IPL teams have shown that strategic PR can grab attention through purposeful design—not just shoutouts, says Star ...

The new venture incubated by NLB Services bets on Marketing-as-a-Service to cut through bloated retainers, fragmented teams, ...

Leo India’s rebranding is more than cosmetic. It reflects a deep, structural shift in how the agency approaches creativity, business, and talent. Under Rao and Das, the agency is building a scalable, ...

Articles written by Santosh Chandrashekar ...

OPINION: What if the industry's persistent talent woes aren't just about scarcity, but also a growing disconnect between the creative promise we sell and the operational reality we deliver?