The programmatic “sustainability” and “waste” conversation has shifted. Plus, the 2010s called – they want Facebook back.

The Trade Desk’s (TTD) take rate has been one of the most sensitive topics in programmatic advertising for the past decade.

Call Yahoo one of the converted. On Monday, Yahoo DSP launched a new Conversions API (CAPI) product, following in the ...

Google isn’t a regulator. From an attorney’s POV, its decrees don’t carry the force of law, and that’s what lawyers are about ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...