Pop star Tyla appears in one of two new spots as the global campaign launches in North America first.

Audi and BMW toppled Tesla, while Bud Light and Birkenstock also gained ground.

The campaign tracked users across social media, raising potential privacy concerns.

Definitions and details on everything from impression to conversion, with all the ratings, working and non-working media in between.

Gen Z comedian.

Stateside Brands President Matt Quigley discusses the fast-growing ready-to-drink alcohol brand on the Marketer's Brief podcast.

Definitions and details on everything from impression to conversion, with all the ratings, working and non-working media in between.

Kent joined the insurance brand in 2021 after working at 3M.

Some marketers have been discovering how much retailers mark up Meta inventory, and stricter rules requiring those ...

Ad Age asked talent experts what people should expect when agencies undergo layoffs, including what the legal process looks like and what roles might be most vulnerable.

Don’t miss the Data-Driven Marketing Playbook this week. The intimate, high-impact forum on Thursday, May 22, is dedicated to exploring how data is powering smarter campaigns, stronger insights and ...

Influencer marketers are examining campaign performance more closely as the industry matures—and as influencer marketing ...