Ad Age asked talent experts what people should expect when agencies undergo layoffs, including what the legal process looks ...

Definitions and details on everything from impression to conversion, with all the ratings, working and non-working media in ...

Pop star Tyla appears in one of two new spots as the global campaign launches in North America first.

Assembly and m ss ng p eces designed the space, reimagining the environment where the original Microsoft team worked.

The campaign tracked users across social media, raising potential privacy concerns.

Definitions and details on everything from impression to conversion, with all the ratings, working and non-working media in between.

Definitions and details on everything from impression to conversion, with all the ratings, working and non-working media in between.

Audi and BMW toppled Tesla, while Bud Light and Birkenstock also gained ground.

Stateside Brands President Matt Quigley discusses the fast-growing ready-to-drink alcohol brand on the Marketer's Brief podcast.

Some marketers have been discovering how much retailers mark up Meta inventory, and stricter rules requiring those ...

The Publicis Groupe-owned agency already handles Heineken.

Domino's "commercial break" within TikTok series "The Group Chat," fitness influencer Ashton Hall's new morning routine for ...