Nio has been expanding its brand portfolio to help it address larger segments of the market and cater to more niche needs.

GUANGZHOU, China — Chinese electric vehicle maker Nio has rolled out its third brand, Firefly, in China, with a European debut set for the first half of 2025 as it aims to win more customers to ...

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“Firefly is very competitive because it is a product developed with real smart EV technologies, which Nio has been investing in the last decade. We are confident in its product competitiveness ...

The increase in R&D we saw recently should help NIO develop new vehicles, including the ET9 executive flagship sedan, slated for March 2025, and the Firefly sub-brand for the compact market.

The company also introduced its new smart electric executive flagship, the ET9, during NIO Day 2024, which will begin deliveries in March 2025, alongside the launch of a new brand called Firefly ...

Additionally, the company launched the NIO ET9 and introduced its new high-end brand, firefly, both expected to enhance its market offerings and appeal to global customers. More about Nio NIO Inc ...

NIO delivered a record 31,138 EVs in December 2024, ending the year strong with 221,970 total deliveries. What can fuel a 2025 recovery?

This will effectively preserve NIO’s emerging economies of scale benefits with ONVO and Firefly from deviating materially amidst the industry price war, and keep its current trajectory to ...