Fans will have a familiar voice greet them when they turn into an "NBA on NBC" broadcast for the first time in two decades.

Fagan passed away in 2017, but when the 'NBA on NBC' returns this fall, his voice will appear in promos, title sequences and other segments.

AI will breathe new life, and Jim Fagan's voice, into a nostalgic partnership between the NBA and NBCUniversal.

NBC is using AI to bring back the voice of a beloved NBA announcer. But he died in 2017. It's weird. And more than a little ...

NBC Sports is using AI voice synthesis technology to bring late announcer Jim Fagan's iconic voiceovers to its upcoming NBA ...

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NBC is brining back more than a theme song when the network resumes its NBA coverage next season. Jim Fagan, the network's ...