On the same page, Microsoft directed users to sign up for Movies Anywhere if they aren't already members, which makes purchased content available across platforms, and to shop at other media stores including Amazon's Prime Video, Apple TV and Fandango at Home.

Microsoft isn’t offering any refunds. However, you’ll still be able to watch your previously purchased content and transfer it to other platforms like iTunes, Amazon Prime Video, Fandango at Home, Google Play,

Effectively immediately, Microsoft is no longer allowing users to purchase or rent movies and TV shows through its app for Windows PC systems and Xbox consoles.