The rapidly expanding world of NA spirits just got a little bigger: Seven-time Formula One champion Lewis Hamilton launched his second collaboration with Casa Lumbre Spirits, an mezcal alternative ...

Lewis Hamilton uses his racing skills to be one of F1’s most successful and prolific drivers. Recently one of Hamilton's ...

After a week of cryptic clues, Lewis Hamilton finally put the mystery to bed — and told fans to literally “follow the smoke.” ...

F1 fans lost their minds thinking Hamilton was going to announce his retirement, but August 8 merely marked the reveal for ...

At the Hungarian Grand Prix, Hamilton concluded in 12th position. Charles Leclerc has surpassed his Ferrari teammate ...

F1 followers wondered whether Hamilton might have been about to make a statement on his F1 future. The teaser came days ...

Ferrari driver Lewis Hamilton unveiled his long-awaited announcement that was teased for Aug. 8, and it turned out to be ...

Instead, the seven-time world champion has launched Almave Humo, a smoky non-alcoholic mezcal alternative under his ...

The former Haas F1 team principal has not let off Lewis Hamilton lightly for his statements during the Hungarian Grand Prix weekend.

After taking on tequila, Lewis Hamilton's non-alcoholic Almave is launching its first mezcal, made from Espadín agave.

Lewis Hamilton has finally revealed the meaning behind his cryptic '08.08' teaser—confirming it's not about F1 retirement but his new smoky non-alcoholic spirit, Almave Humo.

Almave Humo is the third non-alcoholic spirit from Almave, the zero proof premium drink company that the Formula One driver ...