Elf Beauty (ELF) shares soared nearly 10% during midday trading on Monday after Morgan Stanley upgraded the company’s stock ...

Hailey Bieber Strikes $1 Billion Deal to Sell Rhode to e.l.f. Beauty Bieber founded Rhode in 2022, and will serve as chief creative officer once the deal closes. By Alex Weprin ... May 28, 2025 1:32pm ...

The massive $1 billion deal makes Hailey Bieber wealthier than her husband, Justin Bieber, and revives e.l.f.'s "positive momentum," according to analysts.

In a move no one saw coming—but now can’t stop thinking about—Hailey Bieber’s Rhode Beauty is officially being acquired by Elf Cosmetics for a whopping $1 billion. Yep, billion with a B.

NEW YORK — E.l.f. Beauty has acquired Hailey Bieber's Rhode skincare brand in a $1 billion deal, the companies said. Bieber's Rhode had $212 million in net sales in the 12 months that ended ...

E.l.f. Beauty turns to Hailey Bieber for help as tariffs cloud the company's outlook Provided by Dow Jones May 28, 2025, 7:30:00 PM ...

Rhode, the lifestyle brand founded in 2022 by model and influencer Hailey Bieber, has agreed to be acquired by e.l.f. Beauty in a blockbuster $1 billion deal.

New York -- Hailey Bieber's beauty brand rhode sold to budget makeup powerhouse e.l.f. Beauty for $1 billion on Wednesday. It's e.l.f.'s largest acquisition to date, eclipsing its $355 million ...

REUTERS/MARIO ANZUONI/FILE PHOTO Hailey Bieber poses during the Met Gala, in New York City, New York, on May 5. Bieber’s makeup and skincare brand, Rhode, is being snapped up by Elf Beauty for ...