A slew of TikTok videos of people shouting out their family's involvement in industry giants have gone viral. This trend, ...

TikTok’s renowned Get Ready With Me (GRWM) content finds a place at the vanity table alongside e.l.f. makeup in a new late-night talk show inspired by Jennifer Coolidge, featuring Ashley Park ...

Hailey Bieber bet on the power of community, not marketing, to build Rhode. Its $1bn exit last week is proof it worked, ...

E.l.f. Beauty has acquired Hailey Bieber's Rhode for $1 billion, betting on its glossy skincare and makeup range amid ...

E.l.f. Beauty ( ELF 2.17%) stock has been through the wringer over the past few years, and it's down a whopping 40% over the ...

Hailey Bieber has revealed shes "super excited" about her mega-bucks deal to sell her Rhode cosmetics company to e.l.f.

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Affordable cosmetics company e.l.f. Beauty has long relied on China to keep its prices low and create value-oriented "dupes" ...

E.l.f. Beauty acquired Hailey Bieber's Rhode brand for $800M, potentially reaching $1B. This marks E.l.f.'s largest ...

Hailey Bieber's fans are hoping she will divorce Justin Bieber. Here's how they're telling her to celebrate a major career ...

Beauty’s slowing growth, rising debt from the Rhode deal, and valuation concerns raise red flags amid uncertainty. Find out ...

Hailey Bieber launched her skincare brand Rhode in 2022. Just three years later, it's been acquired by ELF Beauty for a ...