A slew of TikTok videos of people shouting out their family's involvement in industry giants have gone viral. This trend, ...

TikTok’s renowned Get Ready With Me (GRWM) content finds a place at the vanity table alongside e.l.f. makeup in a new late-night talk show inspired by Jennifer Coolidge, featuring Ashley Park ...

Hailey Bieber bet on the power of community, not marketing, to build Rhode. Its $1bn exit last week is proof it worked, ...

According finance expert Caroline Beggs, who has built up a loyal following on TikTok, the model and entrepreneur, 28, is far ...

E.l.f. Beauty has acquired Hailey Bieber's Rhode for $1 billion, betting on its glossy skincare and makeup range amid ...

E.l.f. Beauty ( ELF 2.17%) stock has been through the wringer over the past few years, and it's down a whopping 40% over the ...

The new owner of Hailey Bieber’s skincare company has a strong track record of connecting with Gen Z. But there are risks to ...

Oakland, Caliifornia-based e.l.f. Beauty (NYSE: ELF) has signed a definitive agreement to acquire Beverly Hills-based rhode, ...

As geopolitical risk clouds the outlook, e.l.f. continues to gain market share and push into skincare with a $1 billion bet ...

Hailey Bieber has revealed she's "super excited" about her mega-bucks deal to sell her Rhode cosmetics company to e.l.f.

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