A viral TikTok trend has some users flaunting their family connections — with or without proof.

TikTok’s renowned Get Ready With Me (GRWM) content finds a place at the vanity table alongside e.l.f. makeup in a new late-night talk show inspired by Jennifer Coolidge, featuring Ashley Park ...

When choosing makeup products, there's no hard and fast rule. A outlet for creativity and a point of pride for many, your ...

Affordable cosmetics company e.l.f. Beauty has long relied on China to keep its prices low and create value-oriented "dupes" ...

Beauty’s slowing growth, rising debt from the Rhode deal, and valuation concerns raise red flags amid uncertainty. Find out ...

Hailey Bieber launched her skincare brand Rhode in 2022. Just three years later, it's been acquired by ELF Beauty for a ...

Under the terms of the agreement, E.l.f. will acquire Rhode for $600 million in cash and $200 million of newly issued shares ...

Ulta Beauty raised its annual profit forecast after beating quarterly results on Thursday, as lower inventory losses as well ...

On Wednesday, May 28, e.l.f. Beauty Inc. (NYSE:ELF) announced the acquisition of makeup and skincare brand rhode for ...

Elf Beauty shares surged more than 25% Thursday morning, a day after the company announced it would acquire influencer and model Hailey Bieber’s skincare and makeup company Rhode. The deal could value ...