A viral TikTok trend has some users flaunting their family connections — with or without proof.

TikTok’s renowned Get Ready With Me (GRWM) content finds a place at the vanity table alongside e.l.f. makeup in a new late-night talk show inspired by Jennifer Coolidge, featuring Ashley Park ...

RetailMeNot, a Ziff Davis company, announces the return of Summer Checklist, a savings event running from June 5-9. Shoppers can take advantage of exclusive deals and cash back on everything they need ...

E.l.f. Beauty has acquired Hailey Bieber's Rhode for $1 billion, betting on its glossy skincare and makeup range amid ...

E.l.f. Beauty ( ELF 2.17%) stock has been through the wringer over the past few years, and it's down a whopping 40% over the ...

When choosing makeup products, there's no hard and fast rule. A outlet for creativity and a point of pride for many, your ...

The new owner of Hailey Bieber’s skincare company has a strong track record of connecting with Gen Z. But there are risks to ...

Zacks.com users have recently been watching e.l.f. Beauty (ELF) quite a bit. Thus, it is worth knowing the facts that could determine the stock's prospects.

Founded in 1993, The Motley Fool is a financial services company dedicated to making the world smarter, happier, and richer. The Motley Fool reaches millions of people every month through our premium ...

Affordable cosmetics company e.l.f. Beauty has long relied on China to keep its prices low and create value-oriented "dupes" ...