A viral TikTok trend has some users flaunting their family connections — with or without proof.

When choosing makeup products, there's no hard and fast rule. A outlet for creativity and a point of pride for many, your ...

Affordable cosmetics company e.l.f. Beauty has long relied on China to keep its prices low and create value-oriented "dupes" ...

Beauty’s slowing growth, rising debt from the Rhode deal, and valuation concerns raise red flags amid uncertainty. Find out ...

Hailey Bieber launched her skincare brand Rhode in 2022. Just three years later, it's been acquired by ELF Beauty for a ...

On Wednesday, May 28, e.l.f. Beauty Inc. (NYSE:ELF) announced the acquisition of makeup and skincare brand rhode for ...

Elf Beauty shares surged more than 25% Thursday morning, a day after the company announced it would acquire influencer and model Hailey Bieber’s skincare and makeup company Rhode. The deal could value ...

NEW YORK — E.l.f. Beauty has acquired Hailey Bieber’s Rhode skincare brand in a $1 billion deal, the companies said.

The deal would mark a shift in strategy and expand into the prestige beauty market as e.l.f. faces weak demand from mass ...

Rhode h launched in 2022 and gained popularity with TikTok viral products such as its $18 “peptide lip treatments.” ...

According to Grand View Research, the global cosmetics industry has a market size of around $295.95 billion as of 2023. It is expected to grow at a compound annual growth rate of 6.1% between 2024 and ...