E.l.f. Beauty has acquired Hailey Bieber's Rhode for $1 billion, betting on its glossy skincare and makeup range amid ...

A viral TikTok trend has some users flaunting their family connections — with or without proof.

One shopper writer swears by e.l.f. Cosmetics’ new cooling primer stick that blurs pores and hydrates underneath your makeup.

The new owner of Hailey Bieber’s skincare company has a strong track record of connecting with Gen Z. But there are risks to ...

Affordable cosmetics company e.l.f. Beauty has long relied on China to keep its prices low and create value-oriented "dupes" ...

While primer might not feel like the most exciting beauty product in your vanity drawer, it is one of the more important steps for getting poreless, glass-like skin and makeup that doesn’t budge.

E.l.f. Beauty ( ELF 2.17%) stock has been through the wringer over the past few years, and it's down a whopping 40% over the ...

It's got the best of both worlds: buildable, skin-perfecting coverage that holds its ground when the heat is on.

The first shortlists revealed for 2025 are for the Dan Wieden Titanium Lions and Innovation Lions categories. Cannes Lions ...

The deal shocked much of the cosmetics world — but when you look at Bieber's powerful convergence of influence, it makes ...