Move over, American Eagle: popular beauty company e.l.f. Cosmetics is the latest brand to come under fire for an ad campaign.

The campaign featuring Matt Rife has been branded “rage bait”, with people calling Elf Cosmetics “tone deaf” for using the ...

E.l.f. Cosmetics is back with a new legal campaign starring drag queen Heidi N' Closet and comedian Matt Rife, who chats with ...

The make-up brand has ended its ‘e.l.f.ino & Schmarnes’  legal-themed campaign which features comedian Matt Rife after being ...

Elf Cosmetics took to Instagram on August 13 to apologize for featuring Matt Rife in their new ad. The affordable beauty ...

Cosmetics' new legal-inspired commercial, 'The Law Offices of e.l.f.ino & Schmarnes,' stars comedian Matt Rife and drag icon ...

In this tutorial, learn how to create a soft cut crease look using drugstore products, including a metallic eyeshadow. This ...

Matt Rife rose to fame on TikTok and Netflix, faced criticism for taboo jokes and made headlines for a recent E.l.f.

Cosmetics company e.l.f. Beauty (NYSE:ELF) met Wall Street’s revenue expectations in Q2 CY2025, with sales up 9% year on year ...

e.l.f. Cosmetics and Tinder Launch Date Night Makeup Collection Just in Time for Cuffing Season (Exclusive) The brands collaborated on the “Put Your e.l.f. Out There” collection with a ...