Rife stated in an August 2024 interview with The New Yorker that many domestic violence victims reached out to him and told ...

The campaign featuring Matt Rife has been branded “rage bait”, with people calling Elf Cosmetics “tone deaf” for using the ...

Beauty, Inc. (NYSE:ELF) is one of the best high growth consumer stocks to buy now. On August 7, Canaccord Genuity maintained ...

It’s been more than 20 years since Will Ferrell’s Buddy appeared on our screens, but is Elf 2 actually happening?

Move over, American Eagle: popular beauty company e.l.f. Cosmetics is the latest brand to come under fire for an ad campaign.

(Reuters) -In an era of short attention spans and a White House that has declared war on diversity programs, companies are ...

The elf character began picking up momentum, and by 2012, he was a float in the Macy’s Thanksgiving Day Parade. The Elf on the Shelf has been a best-seller every year since 2013.