Dell COO Jeff Clarke said at a media briefing that the naming decision was based on research the company did with "tens of thousands of customers." ...

Dell’s XPS line, which has been a prominent name in premium laptops for years, is being replaced by new Dell Premium models.

The new commercial laptops replace the Latitude line and come with Lunar Lake processors and a screen upgrade.

Round Rock-based Dell Technologies recently announced that it will overhaul the names of its computers to fit into a more ...

So that means Dell’s top-of-the-line laptop will be referred to as the Dell Pro Max (Premium), which is a step above the Dell Pro Max (Plus), which is a step above the Dell Pro Max (Base), which is a ...

Dell announced a big refresh of its AI-powered PCs at CES 2025, including new hardware, new designs, and new names. The new Dell Pro lineup — business devices geared towards professionals — are now ...

Dell PCs now fall into three categories called Dell, Dell Pro, and Dell Pro Max, each representing a different use case: everyday tasks, business, or demanding apps, respectively. Within each ...

At CES 2025, Dell introduced three product categories – Dell (designed for play, school and work), Dell Pro (designed for ...

Dell Pro laptop and desktops will be entry-level and mid-range models, while Dell Pro Max is covers premium models. One of my favorite moments during Dell’s press event announcing the new ...