The move establishes Magnite as Acxiom’s first programmatic partner for sell-side data activation. The integration enables advertisers to activate their first-party data and Acxiom’s third-party data ...

I'm not saying my inbox is a representative sample of ad industry hype, but it's not nothing. So here are the "industry-first" pitches I've gotten so far this year, including two claims this morning ...

Industry-first integration enables audience decisioning on the sell-side using Acxiom’s full suite of data servicesNEW YORK, Aug. 21, 2025 (GLOBE NEWSWIRE) -- Magnite (NASDAQ: MGNI), the largest ...

IPG Mediabrands and Acxiom are rolling out a new CTV advertising product aimed at delivering more-precise, privacy-first targeting for streaming audiences.

IPG Mediabrands, the media and marketing solutions division of Interpublic Group (IPG), and Acxiom, the connected data and technology foundation of IPG, today announced the launch of Acxiom Contextual ...

Nielsen originally launched its cloud-based approach in 2023 as part of a deal with another data clean room, Snowflake, enabling customers and their platforms to access its respondent-level audience ...