IPG Mediabrands and Acxiom are rolling out a new CTV advertising product aimed at delivering more-precise, privacy-first ...

Industry-first integration enables audience decisioning on the sell-side using Acxiom’s full suite of data servicesNEW YORK, Aug. 21, 2025 (GLOBE NEWSWIRE) -- Magnite (NASDAQ: MGNI), the largest ...

The move establishes Magnite as Acxiom’s first programmatic partner for sell-side data activation. The integration enables advertisers to activate their first-party data and Acxiom’s third-party data ...

I'm not saying my inbox is a representative sample of ad industry hype, but it's not nothing. So here are the "industry-first" pitches I've gotten so far this year, including two claims this morning ...

Acxiom builds profiles based on vast streams of public records, purchase behavior, and inferred interests. This data isn’t validated like a credit score—it’s probabilistic.

Acxiom is one of the largest data brokers in the world, yet few average consumers know much about it. You’re about to find out a bit more. But before I get into that I’d like to correct two ...

Acxiom plans to launch five solutions under ConneCXions this year with the goal of tying clients’ ad tech and mar tech investments together. Addressable Advertising, which Acxiom launched in May to ...

Acxiom executives and key shareholders are convinced selling the business in two pieces, first AMS then LiveRamp, could yield huge returns over Acxiom’s current market cap of about $2.2 billion.

Interpublic Group of IPG 0.81% Cos has agreed to acquire Acxiom Corp.’s Marketing Solutions business unit in a cash transaction valued at $2.3 billion, the company announced Monday afternoon ...

IPG Mediabrands, the media and marketing solutions division of Interpublic Group (IPG), and Acxiom, the connected data and technology foundation of IPG, today announced the launch of Acxiom Contextual ...