More recently, fans have pointed to the marketing the NFL uses for the Super Bowl. For years, individual logos have been ...

More than 60 teams signed at least one blue-chip prospect in the 2025 recruiting class with 21 teams that surpassed ...

Wisconsin basketball cruised to a 76-64 win over Indiana on Tuesday night. Here is some of the best reaction from Badgers fans and media ...

But Bucks or Packers attire designed by local Indigenous artists would be welcome by the Indigenous community, said Oneida ...

These are the best 100 transfers of the 2025 college football portal cycle following a complete 247Sports audit of hundreds.

Camp Randall Stadium has booked a second concert for this summer. Here's who's coming to the home of the Badgers.

Major college sports programs are preparing for a massive shift in expenses with revenue sharing for athletes expected to be in place next season. Wisconsin officials have said there will be fewer ...

Wisconsin defensive back Xavier Lucas is at the center of a major impending legal battle after his lawyer, Darren Heitner, announced that he would transfer to Miami. At issue is whether revenue ...

This story was updated to add new information. Wisconsin football was busy during the winter transfer portal window. The program saw 23 scholarship players enter the portal. That list is highlighted ...

∎ Corporate logos on the field: In June, the NCAA Playing Rules Oversight Panel approved college football programs selling on-field sponsorship advertisements during regular-season games.

EA Sports is going back to school. The video game company announced Thursday it will release College Football 26 later this year after the massive success of College Football 25 this past season ...

Walmart announced on Monday that it had unveiled a new logo, part of "a comprehensive brand refresh." The U.S.-based retailer boasted in a news release that the new look — its first change ...