In a stark reversal of a previous strategy that saw Nike pivot away from wholesale, the athletic brand is now focused even ...

Nike just announced its first-quarter earnings, reporting revenues down 10% to $11.6 billion with Nike Direct revenues off 13 ...

Nike (NYSE: NKE) shares sank after the athletic apparel and footwear company reported disappointing sales and pulled its ...

Nike has said it can make more than double the profit selling goods through its own website and physical stores than it can through wholesale partners. Nike has executed a strategy to focus its ...

(He later switched to the Alphafly 3, with which he set the current world record.) Nike’s current super-shoe lineup includes the Vaporfly 3 (top) and the Alphafly 3 (bottom). Some pros who prefer the ...

When Nike Adapt BB 'smart shoes' were announced, we must admit we groaned slightly and thought, "Oh great, another way to count steps." But this is something very different. More akin to what we ...

The best Nike running shoes have been used by elites to produce remarkable feats in recent years. For instance, in 2023, Kelvin Kiptum shattered the marathon world record with a stunning time of 2 ...

Nike continues to lean back into its wholesale partnerships - and enlisting the help of a former executive to get it right.

Nike says the art collective which made "Satan Shoes" that purportedly contain a drop of human blood in the soles has agreed to issue a voluntary recall as part of a legal settlement. The $1,018 ...