It’s why he’s continued his relationship with Conor McGregor despite the Irishman’s notoriously long rap sheet, and why he rushed to sign Greg Hardy after the NFL told him to kick rocks after a horrific domestic assault case, and why Colby Covington has managed to stick around so long.

UFC President Dana White lambasted fighter Bryce Mitchell’s comments in defense of Adolf Hitler on Thursday, saying he was “beyond disgusted” by statements Mitchell made on his podcast earlier in the week.

UFC president Dana White criticised fighter Bryce Mitchell for praising Adolf Hitler, among a slew of antisemitic, homophobic and transphobic comments, but said the organisation would not take disciplinary action against him.