Kalanick added that Uber spent months researching local cultures, scenery and architecture to develop different pallets to decorate its app. Uber has also refreshed the typeface for its main logo.

Uber unveils new app icon, logo and more in big rebranding. by Kurt Schlosser on February 2, 2016 at 12:19 pm February 2, 2016 at 12:19 pm. Share Tweet Share Reddit Email.

Uber unveiled a new logo and app icon on Tuesday. The new look debuted alongside the latest Uber app update, version 2.118.8. Uber's new app icon is already causing quite a stir on Twitter, with ...

While the old Uber app logo was black and white -- "somewhat distant and cold," Kalanick admitted -- the new branding adds a bit of color and pattern.

The circular logo introduced in 2016 is gone. The company dropped it in favor of a new text-only version that starts rolling out to Uber’s apps today.

The Uber app is staring right back at me, but I still don’t see it.This is a […] Skip to content. All Sections. Subscribe Now. 37°F. ... Why everyone hates Uber’s new logo Share this: ...

Earlier this month, Uber unveiled a new look, including, among other things, a new app logo. In a complete departure from its original icon featuring a stylized "U," the new icon is a non-distinct ...

“While Uber’s new logo, app icons and rebrand might have meaning internally, externally the change hasn’t been received well,” Lynch said, ...

Uber introduced new changes to its app to improve the safety of its users by launching new verification for riders, and a feature that enables drivers to record video and audio during trips.. The ...