Daryl Johnston, the UFL's head of football operations, points to growth in home markets and innovation through technology as ...

The UFL is marching into its second season of existence, and the public focus surrounding the league is fixated on topics such as possible expansion and collaboration with the NFL, rather than whether ...

The UFL showed promise in its first season in 2024. But in most of its markets, it needs to sell many more tickets in Year 2.

Johnston noted expansion discussions show signs of "confidence" in the league's growth and trajectory. It's an acknowledgment that UFL has put together a good product that is attracting quality ...

The UFL is trying to find ways to improve attendance at Showboats games. A new idea? Asking the Bills Mafia for help.

Daryl Johnston, the head of football operations for the UFL, says the priority for the ... fan attendance and working toward incremental growth, Johnston said the league will focus on innovation ...

That said, while the league's basic structure for 2025 remains status quo, the UFL is beginning to explore potential ...