Migrants trek in camouflage through dry desert terrain. Dune buggies roar up to the United States-Mexico border barrier.

Nearly $12 billion of the app’s ad revenue comes from the U.S. and would likely trickle down to Google and Meta if a ban goes ...

Social media platform TikTok has expanded its family features aimed to enhance teen safety, promote digital well-being, and ...

Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the journal Marketing Science ...

The US remains TikTok’s largest ad market, but its revenue share there is projected to decline to 34% by 2026.

TikTok, the ByteDance-owned video sharing platform, is increasingly seen as able to drive full-funnel outcomes – from ...

TikTok is projected to achieve $32.4 billion in global ad revenue this year despite looming US ban concerns that put nearly $12 billion in advertising spend at risk.

TikTok is preparing to sunset its creator marketplace in favor of a new, more expanded experience, the company has informed ...

Advertising revenues on TikTok are projected to reach $32.4 billion this year, WARC says, as the social video site continues ...

Trump has said he is looking to have the U.S. government broker a deal for 50% control of TikTok. However, the administration ...

If a ban in the US is avoided, TikTok is forecast to earn $11.8bn in US ad revenue this year (up 21.0%, outpacing overall US ...

Search Engine Land » PPC » TikTok’s $30B ad boom faces US uncertainty Chat with SearchBot Please note that your conversations will be recorded. TikTok’s global advertising revenue is ...