Prime Day is now an industry-wide retail showdown—and Amazon’s biggest rivals, led by Walmart, are gaining ground both online and in stores.

Amazon is expanding its annual Prime Day sales to four days for the first time, beginning early Tuesday morning and ending early Friday, according to AP. The move comes as Amazon seeks to maintain ...

Amazon Prime Day officially got underway Tuesday, with the summer sales event slated to last through July 11. Competitors Target and Walmart are also holding multi-day sales events.

Analysts expected a week of online sales events to bring in record revenue as consumers chase deals amid economic uncertainty ...

"While competition from other retailers like Walmart (WMT), Target (TGT), and Best Buy has increased during Prime Day (s), we believe that the event will remain a positive driver for Amazon ...

They discounted dozens of products and saw great success — so much success, they doubled it to two days. Then four days. And now, it's no longer just Amazon Prime Day — it's the biggest sales week of ...

Data from Amazon (NASDAQ: AMZN) and Adobe (NASDAQ: ADBE) reveal that this year’s Prime Day event was the largest on record, driving a nearly 30% increase in online sales across the retail sector ...

July marks the mid-summer sales for many retailers, with online ecommerce giants like Amazon using email marketing tactics to entice shoppers to its Prime Day deals.