As customer expectations climb and operational complexity grows, forward-thinking CMOs are doing more than keeping pace with ...

AI should sound like you. Your tone, your values, your nuance. This takes intentional effort through building tone guides, ...

Erick Kirks shares how Johnson Automotive uses AI and predictive marketing to drive EV sales, hybrids, and service growth.

This isn’t the time to mimic bold moves just because they’re grabbing headlines. Rather, this is a chance to reimagine what ...

More than a third of all chief financial officers surveyed are pursuing an aggressive AI strategy, compared to only 3% in 2020.

The pharmaceutical giant's journey with Celonis has evolved from operational efficiency to enabling enterprise AI ...

Trump’s new auto tariffs could slash UAW worker bonuses as higher costs threaten automaker profits and ripple through the ...

Stellantis revives its Street and Racing Technology (SRT) division under new CEO Antonio Filosa and Tim Kuniskis, aiming to boost North American performance cars. SRT will unify Dodge, Ram, Jeep, and ...

AI-powered marketing automation startup Conversion, founded five years ago by two UC Berkeley dropouts, has raised a $28 million Series A led by Abstract, with participation from True Ventures and ...

Apple analysts are starting to wonder how much time the iPhone maker has to find an AI strategy before its core business starts to feel the effect.