As customer expectations climb and operational complexity grows, forward-thinking CMOs are doing more than keeping pace with ...

AI should sound like you. Your tone, your values, your nuance. This takes intentional effort through building tone guides, ...

Erick Kirks shares how Johnson Automotive uses AI and predictive marketing to drive EV sales, hybrids, and service growth.

This isn’t the time to mimic bold moves just because they’re grabbing headlines. Rather, this is a chance to reimagine what ...

More than a third of all chief financial officers surveyed are pursuing an aggressive AI strategy, compared to only 3% in 2020.

The pharmaceutical giant's journey with Celonis has evolved from operational efficiency to enabling enterprise AI ...

Trump’s new auto tariffs could slash UAW worker bonuses as higher costs threaten automaker profits and ripple through the ...