As customer expectations climb and operational complexity grows, forward-thinking CMOs are doing more than keeping pace with ...

AI should sound like you. Your tone, your values, your nuance. This takes intentional effort through building tone guides, ...

Erick Kirks shares how Johnson Automotive uses AI and predictive marketing to drive EV sales, hybrids, and service growth.

This isn’t the time to mimic bold moves just because they’re grabbing headlines. Rather, this is a chance to reimagine what ...

More than a third of all chief financial officers surveyed are pursuing an aggressive AI strategy, compared to only 3% in 2020.

The pharmaceutical giant's journey with Celonis has evolved from operational efficiency to enabling enterprise AI ...

Trump’s new auto tariffs could slash UAW worker bonuses as higher costs threaten automaker profits and ripple through the ...

AI-powered marketing automation startup Conversion, founded five years ago by two UC Berkeley dropouts, has raised a $28 million Series A led by Abstract, with participation from True Ventures and ...

Stellantis CEO supports Trump's tariff strategy at earnings call and highlights high US content in their vehicles as faces $2.7B loss.

Learn how America’s bold AI action plan aims to secure global leadership, tackle ethical challenges, and outpace China in the AI revolution.

Amit Joshi is a professor of AI, analytics, and marketing strategy at IMD. He advises global organizations on applying AI strategically and leads several executive programs on AI and digital strategy.